Posts Tagged ‘social media’



April 15, 2011

I really enjoyed the opportunity to learn about various social media tools in this class. I feel kind of lucky that I wasn’t taking a full course load, because I had some extra time to play around with different applications… In some cases, it took having a class assignment to challenge me to really examine a new social media tool (mashups… ugh!). And it seems to me that social media has never been more timely – it seems to be playing a significant role in the current election. Twitter, Tumblr, YouTube and Facebook are being used to promote the website, which apparently received 3.5 million hits in the first 36 hours! It’s been fascinating to watch this go viral, and to imagine the impact it could have on the outcome of the election.

I feel like the class lessons really made me take social media more seriously than I had previously. And the assignments helped me to understand how social networking tools can be used for promotion and communication – what works and what doesn’t. I know that I will continue to use Twitter, and I’m hoping to start a new blog soon…

Thanks to Diane and all my classmates for making this a great class!

(P.S. Here’s a link to the first YouTube video I uploaded. It’s an xtranormal video that I made with my daughter two years ago. And also, feel free to check out the Flickr photos of bread that I made. It’s organic sourdough bread.)



March 30, 2011

If you think about it, tags make a lot of sense in a social media context. We can apply personally significant tags to content that we upload – tags that are meaningful and useful to us in a given context. It wouldn’t make sense to use a set of controlled vocabulary to organize user-generated content, because the controlled vocabulary would limit the way we could meaningfully identify items we have uploaded – whether we are talking about images, videos or text. I was struck by the significance of tagging social media content in a recent interview of Dan Savage speaking about videos that have been uploaded to a YouTube channel as part of the “It Gets Better” campaign to support LGBT teens. He talked about the need for these thousands of videos to be catalogued – by tagging them – so that they could be searched and accessed by teens for support for years to come. In the interview Savage explains, “Now the goal is to get them all [the videos] tagged, make them all sortable, create playlists so that, for instance, the trans kids who come to the website can more easily find the videos from trans adults speaking of their experiences that are relevant.”

You can take a listen to the whole interview here.

Over the last week or two, I finally got comfortable using Twitter. It has been remarkable watching Twitter users responding to some of the big events unfolding in the world and in Canada. For instance, I was on Twitter when Jack Layton announced that he would not be supporting the Conservative budget – to the surprise of most political analysts who were predicting he would wait a day to consult with his party. It was interesting to observe the tweets coming in over the next few days, leading up to the election announcement, and how the popular hashtags changed over time – initially people were using #bdgt11 but then switched to #elxn41, #elxn11, #cdnpoli, and now #coalition. I’m sure there will be new hashtags that emerge over the course of the election campaign in response to whatever new developments or scandals make the news. Hashtags appear to very fluid – evolving and responding to current events – in a way that a controlled vocabulary never could.

Summarizr is an interesting site I found that tracks Twitter hashtag statistics – I used it to find out statistics for the hashtag #cdnpoli. You can check out the results here.


Social Media Policy

February 21, 2011

“(W)ith the opening of avenues that support freedom of expression comes much responsibility” (Haskell, 2007).

So far in this course, I have already been pondering the implications of opening up the library’s online presence (website and OPAC) to social interaction. I imagined the potential headaches that could arise from the constant policing of the library’s website for inappropriate comments or posts by patrons. I was happy to see this week’s readings exploring my concern. Haskell’s example suggested to me that social media policy should, in fact, be an extension of existing library policies – including “code of conduct” policy that patrons must follow in the physical space of the library (no insults, racial slurs, threats, etc.) and aspects of collection policy (no libelous statements, plagiarized material, or private information provided without consent). As well, the blog Librarians Matter presented a compelling reason for formalizing policy relating to patron use of the library’s social media: “we included a section on moderation as we wanted staff to be able to show the guidelines if anyone wanted to know why particular material was on any of the library’s online sites.” It is always useful to have a formalized set of regulations to turn to when making difficult decisions or when explaining these decisions to others.

What I had not really considered until this week was the need for policy to regulate the use of social media by library staff. Clearly, not all librarians are knowledgeable about social media – we may not understand privacy settings, or even the implications of posting opinions on our profiles outside of work. Most of the policies I came across seem straightforward. The blog Tame the Web: Libraries, Technology, and People offers a list of sensible guidelines for employees to follow: don’t publish confidential information, respect copyright, respect your audience, use disclaimers, don’t let social media interfere with your job, etc. In particular, Kroski’s example of a corporate executive’s Twitter faux pas did a good job illustrating why an organization might want to adopt an “acceptable use” policy. Training programs for librarians – young and old – may be the best way to implement social media effectively in the library while avoiding unfortunate Facebook or Twitter mishaps. No one wants to get dooced!



February 13, 2011

Before this week the only mashups I knew of were music mashups (Double rainbow all the way!). To be honest, I never would have thought that a map tagged with pushpins was a mashup. And I’m still not sure that I would recognize most mashups for what they are when I see them… For instance, when I look up ebooks on the Hamilton Public Library website, I am greeted with a page of scrollable book covers organized by genres (suspense, mystery, romance, sci-fi). Is this a mashup? I don’t know how the page was created. To me, the fact that I don’t even know when I’m looking at a mashup makes it the most mysterious form of social software we’ve looked at so far.

That being said, this week’s lesson and readings opened my eyes to the potential for blending data from different sources to create novel services or applications. Engard suggests some interesting ways that libraries have found to enhance their websites and catalogues using mashups. For instance, the map mashup created by McMaster University Library to show the location and time period of aerial photos seems like a particularly practical tool for researchers. While mashups like these are useful, they seem to me to require a higher level of technical expertise to envision and implement than the other types of social software we have been studying. Engard describes mashup developers in her book: “The creators are people with ‘spark’. They can see how two or more things can be combined to make something new, richer, or better.” Put me in the kitchen, and I’m a mashup expert, but on the computer I have a long way to go!

My map is done; to be uploaded soon… hopefully.


information overload

February 3, 2011

When it comes to Facebook, I am pretty cautious about joining groups and “liking” things; I know that if I casually “like” too many things I will be inundated with mail and updates about them. I have to say, I am now applying the same cautionary principle to my brand new RSS feed. While I thought that using RSS feeds would help me manage the information I connect to, I have been quickly overwhelmed by updates (I have 32 unread items from Mashable! right now…ugh). And I only subscribe to three things! While I’m sure there are benefits to using RSS feeds, the same old problem persists – too much information and too little time.

Which brings me to blogging…. I agree with Schwartz that blogs can be great tools for sharing library and community information, announcing new acquisitions, and for library advocacy. I’ve been checking out how the Toronto Public Library is using social software. It seems to me that their use of social software, including blogs, can provide a good example for other libraries. Yesterday, there were five posts to their blog. They announced the completion of renovations at a branch location, recommendations for CDs and books for the month of February, details about summer employment, and a Canada Reads event at the Reference Library. If I lived in Toronto, I might want to subscribe to the RSS feed for TPL’s blog to keep up-to-date. They also have blogs embedded in their catalogue – when I searched for “vegetarian cookbooks” on the OPAC, the first result was a link to TPL’s “Health and Wellness” blog which featured new vegetarian cookbooks and links to external resources. These blogs contain purposeful information, and represent useful applications of the medium. On the other hand, blogging principally for the purpose of professional development, or because there is an expectation that every library should have a blog, seems like a bad idea to me. Blogs need to have something to say; they need to be worth reading. Otherwise, they are just clogging up our RSS feeds.

Check out this blog from the librarians at the University of Texas Health Science Center at San Antonio.The blog was started in 2007, and has been used to successfully promote access to health information outside of the university community – to health professionals and the public. It is updated regularly and is a great resource for health information.

Of course, there are many aspects to social media. Some we may like more than others… Check out this blog, which offers a little constructive criticism for the folks at TPL…


entering the biblioblogosphere…

January 20, 2011

My Kobo arrived in the mail this week (…I bought a refurbished one from Future Shop at half the price of a new one), and I successfully borrowed my first ebook from the Hamilton Public Library! Even for me, this process was not too difficult to figure out. I had to install Adobe Digital Editions on my computer and use this program to transfer the downloaded book to the Kobo.

The book I borrowed is Eating Animals by Jonathan Safran Foer. There was a waiting list to borrow one of the print copies in HPL’s collection. I was happy to avoid the wait for the book, and amazed that I could have a digital copy in my hands within minutes. HPL has branch locations spread over a huge distance – from Freelton (halfway to Guelph) to Stoney Creek on the other side of Hamilton. If a copy of a book I want is on the shelf in Stoney Creek, I can spend ½ an hour driving (one way!) to pick it up, or wait a week for it to be transferred to Dundas. So I guess I am starting to see the convenience and appeal of the ebook format.

Up until this point, I have used HPL’s website and OPAC to search for books and make requests, and occasionally to update my account. Mostly, however, I go to my local branch to browse, ask questions, take out books and pick up holds. It is possible, however, that my relationship with the library is about to change. If I can get the material I want electronically, I don’t need to inconvenience myself with a trip to the library. As more and more people start using ebooks, I’m guessing they won’t be making as many trips to the library as well. At this point, I can really see that a well-functioning, interactive library website and OPAC (that is, Library 2.0 functionality) will be hugely important to any library. If people are interacting with the library remotely, they need to be able to communicate (like asking questions and having them answered). If they are looking for something, they should be able to find it easily.

Maness, writing in 2006, discussed how websites like were much more dynamic and interactive than the average public library OPAC. Only last year (2010!), Hamilton Public Library updated its website and OPAC to make them more interactive. I must admit, I really like the changes. Searching the OPAC is now, actually, a lot like searching Amazon. There are pictures of the book covers, comments, tags and ratings. The website includes subject guides to online resources, like a “food and cooking” subject guide which links to various online cooking magazine, sites, organizations, maps, etc. I imagine Library 2.0 functions will only grow in importance, in part as libraries try to keep up with emerging technological trends (like social networking), and as they continue to try to provide the services that they are intended to provide (like access to information) in ways which are useful to their patrons. It seems to me that it will be an ongoing challenge to keep increasingly complex websites and OPACs updated and functioning in the Library 2.0 world.